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Are AI communications hurting your business?

In this op-ed, author Nigel Daly discusses the benefits of integrating AI into the workforce for improving production efficiency. However, he points out that it may create a blind spot that could potentially harm your business. Why is that?

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難分語氣用詞 ChatGPT恐造成無心冒犯 

Published by Commercial Times, June 26; https://www.ctee.com.tw/news/20230627700775-431307 近期人工智慧生成機器人ChatGPT爆紅,許多人以此來協助撰寫稿件,但須注意的是,在演講、新聞、外交信函中,ChatGPT恐怕會產生掩蓋作者的語調、風格、用字遣詞等問題。  心理學中有「鄧寧-克魯格效應」(Dunning-Kruger effect),亦即過度高估自身能力。在使用生成式AI進行英語溝通時,尤其對台灣英語能力中高級、低中級的專業人士,這是日益嚴重的風險。  需注意的是,儘管生成式AI對語言能力較弱的使用者來說,確實帶來了改善,但也可能誤導使用者對語言的能力感,恐會掩蓋掉作者本身語調、風格和詞彙選擇。  對於風險較高的英語溝通,例如演講、新聞發布、外交信函等,語調、風格和詞彙選擇對維護專業品牌形象至關重要。然而由於生成式AI的局限性,讓使用者無法了解這些問題,而相關議題處理的失敗,恐將導致聲譽受損,甚至冒犯到目標受眾。  生成式AI無疑能夠提高使用者的生產力和技能,但是對於英語能力中等和低中級使用者而言,情況將較為不穩定,這些人在國際組織的銷售、市場營銷、公關部門中,成為AI輔助「鄧寧-克魯格效應」的受害者。他們對於AI的依賴,可能導致不適當、不專業的溝通,同時又處於感覺自己語言流暢與準確的錯覺之下。  因此,大家必須對語言能力和溝通能力,進行重要區分。生成式AI能幫助使用者達到高度準確性,卻無法保證同樣的溝通品質,即使提供生成式AI完美的文本,但上下文、語氣、正式程度、特定性等關鍵領域不適合,也可能會造成錯誤。   尤其是經過生成式AI修訂的文本,用於高風險溝通時,問題就會升級。  筆者作為一家台灣大型非語言組織的語言編輯,親眼目睹裡生成式AI對寫作質量所帶來的各種影響。  使用生成式AI製作的正式信函,可能會因為用句過長或內容不明確,而讓讀者困惑。或者是產生的演講和信函,語意顯得過於自大,甚至傲慢。相關情況,筆者在3個星期內就注意到了,顯示出生成式AI造成的語言正確性與有效溝通之間,有明顯的斷層,而這些微妙的失誤可能被寫作者所忽視,但接收者肯定會注意到。  為了防止生成式AI帶來的虛假安全感,應該留意兩項重點:第一、認識並防範「鄧寧-克魯格效應」,使用者必須了解生成式AI的局限性。第二、確保專業人員參與和審核AI產出的內容,尤其是高風險溝通。否則長期建立的信譽,會在僅僅一次的無心冒犯中,就被摧毀。 

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AI tool ChatGPT global communication

AI chatbots will level the global communicative playing field 

ChatGPT can be used to write emails, wirte summaries for research, and even write reports. It can help EFL or ESL or ELF speakers kill three birds with one stone: 1. It will naturally rewite a text and remove any incorrect English; 2. It will replace awkward phrases with natural sounding ones; and 3. It can create the appropriate tone, like formal, casual, caring, serious, apologetic, and even funny. ChatGPT can give the power of perfect English to non-English speakers, and this can democratize high-stakes international communications in the business and research fields.

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ai chatbots can help stimulate curiosity

AI chatbots can stimulate curiosity and revolutionize learning – and hopefully teaching too

AI Chatbots can revolutionize learning by empowering learners to stimulate and satisfy their own curiosity at their fingertips. Teacher need to recognize this and not just accept AI chatbots in the learning process, but outsource certain teaching tasks to ai and encourage and even train students to effectively use AI chatbots.

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video self-introduction

Outstanding video self-introduction in 3 steps

Can you confidently, fluently and informatively introduce yourself in less than 60 seconds? This skill is rarely developed, yet it is a must-have skill for job-seekers.  How about a video self-introduction? Do you know how to plan, present and post-produce your video self-introduction to create a strong first impression?  If you don’t, then don’t do

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reach out to ask for a recommendation

Templates for asking and writing recommendations

When applying for a job, or making your Linkedin profile, recommendation statements and letters are an important way to show your strengths and make you look more credible. This is especially true if you are a recent graduate with little work experience or few accomplishments. The reference’s name, position and contact info can be added

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show people how to write a post to get the reader to click on see more

EFL10. Writing for Sharing Posts: 3 Steps to make them want to “… see more”

If you want to share other’s content and get people to read it, you need to follow these 3 tips: hook + bullet summary + final comment or question.

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Introduction image for how to curate content

EFL 9. “Sharing” your way to better networking: Curating and sharing articles

Sharing other people’s content is good for building your network on Linkedin. Here are some strategies for add value to shared content.

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science communication writing

6 Scientific Steps To Engaging Posts: Emblems and coffee in the age of information

Follow this proven 6-step formula to write engaging and informative posts in less than 280 characters.

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