Social Media skills

video self-introduction

Outstanding video self-introduction in 3 steps

Can you confidently, fluently and informatively introduce yourself in less than 60 seconds? This skill is rarely developed, yet it is a must-have skill for job-seekers.  How about a video self-introduction? Do you know how to plan, present and post-produce your video self-introduction to create a strong first impression?  If you don’t, then don’t do […]

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show people how to write a post to get the reader to click on see more

EFL10. Writing for Sharing Posts: 3 Steps to make them want to “… see more”

If you want to share other’s content and get people to read it, you need to follow these 3 tips: hook + bullet summary + final comment or question.

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Introduction image for how to curate content

EFL 9. “Sharing” your way to better networking: Curating and sharing articles

Sharing other people’s content is good for building your network on Linkedin. Here are some strategies for add value to shared content.

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science communication writing

6 Scientific Steps To Engaging Posts: Emblems and coffee in the age of information

Follow this proven 6-step formula to write engaging and informative posts in less than 280 characters.

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Reading Linkedin posts on a coffee break

EFL 8. Writing for Coffee and Readability: Maximizing your international audience

People want easy to read posts to read on coffee break. This article will give examples of readable posts as well as tips and readability tools to help make your posts as readable as possible to get as many readers as possible.

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image show the importance of telling stories

Boosting research visibility: A Science Communications template to help you turn your research into a good story

By analyzing a good example and offering a template, this article will help you write an effective research story, reach a broad audience and increase your research visibility. There are basically six things you can do:
1. Immediately set the character/emotion/setting, 2. Immediately state the relatable problem, 3. Tell the story over a timeline, 4. Create a rising action toward the climax – positive results from research, 5. Set up a cliffhanger ending with caveats and/or implications for future research (story sequel) – possible light-at-the-end-of-the-tunnel solution, 6. Use the right language.

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show power of linkedin comments

EFL 7. Writing comments that (net)work!

What is the best way to build your network and influence on LinkedIn? Write many posts and articles Share many articles Post videos Comment a lot How confident are you about your answer? Many people might assume it is a., writing many posts and articles. However, if you do this (or b. and c. for

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networking on LinkedIn

EFL 6. Writing LinkedIn Connection requests that (net)work!

Writing messages for networking: connection requests A: “I’d like to add you to my professional network on LinkedIn”  B: “Hi Marcus! I just finished reading your excellent article on digital marketing and SAAS. I made several notes and learned some useful ideas that I hope to put into practice at my company. I’d love to connect

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EFL 4b. Writing an advanced LinkedIn About Section

Prewriting skills: Essay structure  In the previous section, we looked at the option of writing a short About section with bullets to make the key information stand out. However, the About section can be up to 2000 characters and can give you the opportunity to express your unique personality and story. In this sense, you

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EFL 4a. Writing a basic LinkedIn About Section

How to write the LinkedIn About section is essential to make an impact on whoever reads your LinkedIn profile. This article gives tips, examples and grammar suggestion for ELF non-English speaking professionals to write a brief About paragraph with bullets.

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