August 2021

image show the importance of telling stories

Boosting research visibility: A Science Communications template to help you turn your research into a good story

By analyzing a good example and offering a template, this article will help you write an effective research story, reach a broad audience and increase your research visibility. There are basically six things you can do:
1. Immediately set the character/emotion/setting, 2. Immediately state the relatable problem, 3. Tell the story over a timeline, 4. Create a rising action toward the climax – positive results from research, 5. Set up a cliffhanger ending with caveats and/or implications for future research (story sequel) – possible light-at-the-end-of-the-tunnel solution, 6. Use the right language.

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show power of linkedin comments

EFL 7. Writing comments that (net)work!

What is the best way to build your network and influence on LinkedIn? Write many posts and articles Share many articles Post videos Comment a lot How confident are you about your answer? Many people might assume it is a., writing many posts and articles. However, if you do this (or b. and c. for

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networking on LinkedIn

EFL 6. Writing LinkedIn Connection requests that (net)work!

Writing messages for networking: connection requests A: “I’d like to add you to my professional network on LinkedIn”  B: “Hi Marcus! I just finished reading your excellent article on digital marketing and SAAS. I made several notes and learned some useful ideas that I hope to put into practice at my company. I’d love to connect

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EFL 5. Writing an effective LinkedIn Experience Section

Is the LinkedIn Experience Section a copy of your resume? No. Although this is a section that mirrors your resume with your specific skills, accreditations, education and work experiences, the Experience Section should not have as many details as your resume. It should rather be a summary of your experience that spotlights your main accomplishments.

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EFL 4b. Writing an advanced LinkedIn About Section

Prewriting skills: Essay structure  In the previous section, we looked at the option of writing a short About section with bullets to make the key information stand out. However, the About section can be up to 2000 characters and can give you the opportunity to express your unique personality and story. In this sense, you

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